The cricut brand is owned by Provo Craft %26 Novelty, Inc. To use Cricut cutters, users must use the company's web-based design software, Design Space, which allows users to draw designs, select and combine designs from their own online library, or upload vector or bitmap files they have created into other software. Ashish Arora is the CEO of Cricut. Cricut was founded in 1969 as Provo Craft and Novelty Inc.
The president and CEO is Ashish Arora, executive vice president of Product, Brand %26 Design is Chuck Sieber and the CFO is Marty Petersen. If a machine is resold or transferred to a new user, the new user must set up their own Cricut account. Provo Craft has been actively hostile to the use of third-party software programs that could allow Cricut owners to cut designs and use the machine without relying on their proprietary cartridges.